Every Bag Begins With a Story
INDEPENDENT DESIGN · WEARABLE ART
Expressive handbags designed in the USA and thoughtfully made by skilled artisans. Created to be as individual as the women who carry them.
Discover Your Jouls
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The Everyday Edit
These amazing bags are handmade by the Wayuu women who put all...
The Collection
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Sold outMYSTICAL JOULS BAG
Regular price $396.00 USDRegular priceUnit price per -
Sold outCHEETAH AT THE ZOO
Regular price $396.00 USDRegular priceUnit price per -
Sold outSIROCCO TOTE
Regular price $476.00 USDRegular priceUnit price per
The Story Behind Jouls
Founded by a Mexican-American designer, Jouls is an independent American handbag label devoted to individuality, artistry, and distinctive design. Conceived in the USA, each piece brings an expressive point of view to contemporary style, with rich textures and exceptional handcrafted detail.
Every bag begins with an idea — and becomes a story of its own.