JOULS

Every extraordinary design has its roots in an even more captivating narrative. I'm Julie, and I invite you to embark on my journey. Since childhood, the world of fashion design has held an irresistible allure for me. However, it was in 2018 that I stumbled upon a revelation – Colombia's Wayuu Bags. Instantly, I found myself enraptured by the brilliance, ingenuity, and matriarchal status of the indigenous Wayuu women. What began as a mere fascination has blossomed into an impassioned pursuit of crafting one-of-a-kind handbags. I owe an immense debt of gratitude to the Wayuu tribe artisans who graciously collaborate with me, breathing life into my designs. It's a tale that transcends mere craftsmanship; it's a testament to the power of women empowering women. I started my business to blend my love for design with the aspiration to showcase women's entrepreneurship, offering my daughters a tangible example of female empowerment and success... It's a place where creativity flourishes, and where we support and empower each other as women

Jouls specializes in creating custom-made products that reflect each customer's unique style and preferences, from personalized purses to bespoke home decor. With attention to detail and quality craftsmanship, Jouls ensures satisfaction by crafting one-of-a-kind pieces tailored to individual tastes.