Wayuu bags intricately weave together the beliefs, environment, and traditions of the Wayuu people. Each bag reflects their rich heritage and desert landscape, embodying resilience and creativity. To own one is to hold a piece of living history, celebrating the enduring spirit of the Wayuu culture.

  • About me

    Every extraordinary design has its roots in an even more captivating narrative. I'm Julie, and I invite you to embark on my journey. Since childhood, the world of fashion design has held an irresistible allure for me. However, it was in 2018 that I stumbled upon a revelation – Colombia's Wayuu Bags. Instantly, I found myself enraptured by the brilliance, ingenuity, and matriarchal status of the indigenous Wayuu women. What began as a mere fascination has blossomed into an impassioned pursuit of crafting one-of-a-kind handbags. I owe an immense debt of gratitude to the Wayuu tribe artisans who graciously collaborate with me, breathing life into my designs. It's a tale that transcends mere craftsmanship; it's a testament to the power of women empowering women. I started my business to blend my love for design with the aspiration to showcase women's entrepreneurship, offering my daughters a tangible example of female empowerment and success... It's a place where creativity flourishes, and where we support and empower each other as women

  • Custom made products

    Jouls specializes in creating custom-made products that reflect each customer's unique style and preferences, from personalized purses to bespoke home decor. With attention to detail and quality craftsmanship, Jouls ensures satisfaction by crafting one-of-a-kind pieces tailored to individual tastes.